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Faculty of Mathematics

 

Research

We want to ensure that quantitative evidence is communicated in the very clearest way possible, and so we will be undertaking research into how people read and understand words and graphics about numbers, and how they make decisions based on it. This research will underlie all our work in producing infographics, text and websites.

 

Rapid reviews of numbers in the news

We keep an eye on important stories in the media that involve quantitative evidence (or even evidence that we come across that we think SHOULD be in the media), and will be quickly producing clear, balanced graphics and/or text to help present the evidence in such a way as to inform readers (and not persuade them to make a particular decision).  We will distribute these as widely as we can, through social media as well as press releases.

 

Collaborations and projects

We collaborate with institutions who want to present evidence in a balanced manner, either to professionals or to the general public, and help produce websites, printed materials or simply graphics.  We also want to make tools that we develop available to any other institutions that might find them helpful - perhaps translating them for international use, or re-using them to produce similar graphics from slightly different data sources.

 

Working with the media

We are keen to help journalists report numerical evidence fairly, and to challenge badly presented or misleading statistics. We will be working with professional organisations to help provide training for journalists and others who work with the media, and also providing a service for those who need immediate assistance with a story involving numerical evidence.

 

Advice for those with data to present

In order to help academics or others who have important quantitative evidence that they want to present clearly, we run 'clinics' to give relatively quick advice.

 

If you are interested in any of these services, then do get in touch at wintoncentre@maths.cam.ac.uk